I'm Khan Juma Khan — a search strategist who has driven campaigns to 255K+ impressions and 2K+ clicks in 4 months across organic and paid search.
My Google Ads services combine Performance Max, Smart Bidding, and Quality Score optimization with the same search-intent discipline behind my SEO work — so every dollar buys a lower CPA, not just more clicks.
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Every engagement covers full account audits, campaign structure rebuilds, Performance Max and Smart Bidding setup, conversion tracking cleanup, and ad copy built around real search intent — not recycled templates.
I align your landing page experience and Quality Score with your bidding strategy, because a weak landing page starves Smart Bidding of the clean conversion data it needs to find your best customers.
These are Google Ads services for businesses that want a lower cost per acquisition and compounding account performance, not a "set it and forget it" campaign.
Most businesses running Google Ads see clicks and impressions climb — but cost per acquisition keeps climbing too. The gap between ad spend and real ROI almost always traces back to the same audit findings I see across client accounts.
Every account audit I run uncovers at least one of these gaps. Left unaddressed, they turn ad spend into a rising cost with a shrinking return.
Target CPA and Target ROAS need a steady volume of clean conversions to learn. Thin or noisy conversion data keeps the algorithm guessing — and your CPA unstable.
Weak ad relevance and landing page experience quietly raise your CPC on every auction. Quality Score has a multiplying effect — small gaps compound into real budget loss.
Unmonitored PMax campaigns often bid on your own brand name, reporting "wins" that would have converted for free through organic or direct traffic anyway.
Ads that describe a category instead of answering the exact intent behind a search lose the click to a competitor who speaks to what the searcher actually wants.
Bidding on a keyword with zero organic presence for that topic costs more and converts less. PPC and SEO should reinforce the same topical authority, not compete for it.
I map every Quality Score gap, wasted spend pattern, and conversion tracking issue before touching a single bid or budget.
I rebuild your account around the right mix of Search, Performance Max, and Smart Bidding strategy matched to your actual conversion volume and margins.
Every ad is written to match exact search intent, then paired with a landing page experience built to convert — lifting Quality Score and lowering CPC together.
Once the algorithm has enough clean data to learn, I scale budget on what's proven to convert — and feed the same intent data back into your SEO strategy.
Google Ads drives results for any business with a measurable path from click to revenue, including:
Google recommends roughly 30 conversions a month for Target CPA and 50 for Target ROAS before the algorithm bids with confidence — typically a 3-4 week learning window. I've personally driven campaigns to 255K+ impressions and 2K+ clicks in 4 months.
There's no universal number — it depends on your target CPA and industry CPC. As a starting rule, a testing budget of roughly 10x your target cost-per-acquisition gives Smart Bidding enough data to find a stable, scalable result.
Yes. You get a clear monthly report covering CPA, ROAS, Quality Score trends, and conversion volume — plus a monthly call to review results and plan next steps together.
Usually both, structured to avoid overlap. Search campaigns give you control over high-intent terms and brand protection, while Performance Max expands reach across channels — I set brand exclusions so PMax doesn't bid against your own brand search.
Not always — I usually optimize your existing page first. A dedicated landing page is recommended when your current page mismatches ad intent, since landing page experience is one of three components that determine Quality Score.
I track metrics tied to your bottom line: CPA, ROAS, conversion rate, and Quality Score trend — not just clicks or impressions. Everything is measured transparently via Google Ads reporting and Analytics.
Ideally, yes. Bidding on a keyword with no organic presence for that topic raises your cost and hurts Quality Score. PPC owns the "buy now" intent while organic content builds topical authority — together they dominate the full search journey.
Build a Google Ads account that turns spend into a predictable, scalable return.
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